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AI for eCommerce: The Ultimate Guide

It’s estimated that by 2030 AI will contribute $ 15 trillion to the global economy through productivity and the resulting increased consumption. This is not surprising when you consider that adaptation of AI has been growing by around 6% per year since 2020.

AI for eCommerce plays a big part in this growing trend. And if you haven’t been substantially investing in AI for eCommerce, it’s almost too late — almost.

In this guide, we take you through absolutely everything you… Read the rest “AI for eCommerce: The Ultimate Guide”

August 16, 2023 Advertising

How to Choose a Domain Name That Reflects Your eCommerce Brand

What’s in a name? Quite a lot, actually.

No doubt you’ve spent time and effort choosing the right name for your eCommerce business to accurately reflect your brand and products. Now, you need a domain name that does the same thing and brings people to your website.

But the more businesses that register domain names, the more challenging it is to find one that’s (a) available and (b) matches your brand.

In this post, we’ll look at:

What a domain name is
Why it’s important to choose

… Read the rest

June 27, 2023 Advertising

How to Use Data-Driven Behavior Segmentation to Personalize eCommerce Marketing

If that old adage “it’s nothing personal, it’s just business” defines your online store, congrats, you’ve officially declared yourself out of the running.

Now more than ever, eCommerce businesses need to step up their personalization efforts. And the most effective way to leverage personalization?

Drumroll, please…Using data-driven behavior segmentation to give your marketing strategies that much-needed personal touch.

We’ve compiled a few of the most impactful,… Read the rest “How to Use Data-Driven Behavior Segmentation to Personalize eCommerce Marketing”

June 7, 2023 Advertising

How to Redesign an Existing eCommerce Website Without Losing Traffic

Having a fresh look for your online store website can boost user experience, increase traffic, and even drive more conversions. However, most store owners are wary of redesigning their eCommerce websites due to the fear of losing traffic.

You don’t need to be worried. As long as you have sufficient backups, review all your content, and test rigorously, you can avoid losing traffic and sales during an eCommerce website redesign.

Keep reading to find out exactly how to do it. … Read the rest “How to Redesign an Existing eCommerce Website Without Losing Traffic”

May 18, 2023 Advertising

4 Ways to Build eCommerce Backlinks

Building backlinks for an eCommerce site can be one of the most daunting tasks for online business owners.

There are many methods for creating eCommerce backlinks, but not all of them will drive traffic to your site, or even be effective.

This article will outline four proven methods for creating backlinks for your eCommerce site that will help you increase traffic and boost your search engine rankings. But first, we will quickly review what eCommerce backlinks are and why… Read the rest “4 Ways to Build eCommerce Backlinks”

May 3, 2023 Advertising

Social Media Security Risks: Protecting Your Online Store in 2023

When your work is based online, you’ve got to be familiar with the threats to your privacy and security that you’ll encounter — including social media security risks.

These are always changing and evolving, meaning it’s always important to stay on top of new developments and prepare yourself properly.

In this post, we run through the main threats affecting online stores in 2023, so you can understand what you’re up against and adequately protect your eCommerce brand. We will… Read the rest “Social Media Security Risks: Protecting Your Online Store in 2023”

April 28, 2023 Advertising

How Virtual Assistants Help Your eCommerce Business Succeed

Many eCommerce business owners would agree — it’s hard to find the right employee to help your business grow. Perhaps your local talent pool is limited, or you’re in need of specialized skills.

Have you ever considered looking further afield?

In a world where many work from home, finding the right assistant is easier than ever, thanks to the global market of eCommerce virtual assistants.

Virtual assistants are growing in popularity as they can provide a variety of support… Read the rest “How Virtual Assistants Help Your eCommerce Business Succeed”

April 13, 2023 Advertising

eCommerce CAC: Customer Acquisition Cost Formula, Calculations, and Benchmarks

Your eCommerce CAC (customer acquisition costs) is a vital KPI in ensuring your store isn’t just selling but sustaining profitability long term.

The question is how to calculate cost per acquisition to ensure you are doing both, then using those calculations to improve them.

It all comes down to your customer acquisition cost formula, where on the buying journey you are measuring, and the business element — which is where we come in.

This post covers everything you need to… Read the rest “eCommerce CAC: Customer Acquisition Cost Formula, Calculations, and Benchmarks”

March 23, 2023 Advertising

Instagram Reels for Business: Tips, Hacks, Strategies & Examples [2023]

Allowing brands and creators to drive engagement through creative storytelling and live commerce, there is a lot of potential with incorporating Instagram Reels (IG Reels) into your content and marketing strategies.

And the stats confirm it. Currently, there are over 140 billion Instagram and Facebook Reels that are played on social media every single day.

However, the secret is using them in the right way to capture the attention of the right audience.

How? We’ve got … Read the rest “Instagram Reels for Business: Tips, Hacks, Strategies & Examples [2023]”

March 3, 2023 Advertising

Category: Advertising