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Google to Discontinue Universal Analytics: What eCommerce Marketers Need to Know

On July 1, 2023, Google is ending Google Analytics. Referred to as Universal Analytics (UA), Google Analytics has been the go-to tracking tool for online store and PPC performance since 2005. If you’re using Universal Analytics 360 properties, you will have until the 1st of October 2023.

Despite its many add-ons, updates, and improvements since its launch, Google Analytics is becoming obsolete. Instead, Google will replace it with the newer generation Google Analytics … Read the rest “Google to Discontinue Universal Analytics: What eCommerce Marketers Need to Know”

June 30, 2022 Advertising

SEO Trends That All eCommerce Marketers Should Know About

Aligning your eCommerce Search Engine Optimization (SEO) strategy with the latest SEO trends will enable your business to rank higher in search queries, attract more traffic to your website, and keep a leg up on your competition.

In this post, you’ll learn seven eCommerce trends that will help you optimize your content strategy. These trends are a good starting point for your marketing team to follow.

We will cover the following trends:

2022 SEO Trends

Search Intent Focus

… Read the rest

June 25, 2022 Advertising

[Case Study] 9+ Winning TikTok Ad Examples and Why They Work

TikTok is fast becoming a popular eCommerce ad choice, and we’ve got the TikTok ad examples to prove it.

With over a billion monthly active users and three billion downloads, TikTok surpassed Twitter, Telegram, Reddit, Pinterest, and Snapchat in monthly active users in 2021 and is still growing quickly.

And with increasing reach and popularity, comes growing advertising interest.

Therefore, when it comes to building a robust marketing strategy for eCommerce retailers,… Read the rest “[Case Study] 9+ Winning TikTok Ad Examples and Why They Work”

April 6, 2022 Advertising

Four Quick Instagram Marketing Tips for 2022

Your Instagram ads have the potential to reach 840+ million potential shoppers. Is your Instagram marketing optimized for success?

We know that Instagram is a popular and widely used social eCommerce ads platform. Since its launch in 2010, the app has become a popular social network where businesses can efficiently sell their products and services worldwide.

Bonus Content: Facebook Ads for eCommerce: 16 Strategies, Examples & Tips

And in 2022, there is even more potential… Read the rest “Four Quick Instagram Marketing Tips for 2022”

April 3, 2022 Advertising

Google Ads Performance Max Replaces Smart Shopping & Local Campaigns

Performance Max or Google PMax is set to replace Smart Shopping and Local campaigns in 2022. Are you ready?

Leading eCommerce platforms such as Shopify, WooCommerce, and BigCommerce are already hard at work to support Google PMax’s new inventory insights and formats.

While building on Smart Shopping and Local campaign features, new Performance Max campaigns offer new features, including inventory and automation insights.

All online merchants and eCommerce partners… Read the rest “Google Ads Performance Max Replaces Smart Shopping & Local Campaigns”

April 1, 2022 Advertising

Winning TikTok Video Ideas and Best Practices [+ Examples]

If you’re looking for top-performing TikTok video ideas and best practices, you’ve come to the right place. Yes, TikTok and Instagram Reels are pretty fairly matched. However, TikTok is said to offer much higher average engagement per video, and it’s still growing – fast.

There is no denying that TikTok is fast becoming a popular video marketing platform, having topped one billion active monthly TikTok users as of January 2022.

And how much content are they consuming?… Read the rest “Winning TikTok Video Ideas and Best Practices [+ Examples]”

April 1, 2022 Advertising

How to Use Chatbot Marketing to Grow Your Business

Over the past two decades, digital technology has revolutionized marketing. From social media to the use of machine learning and AI, digital marketing has changed how businesses operate and promote their products.

Chatbots are just one of the latest eCommerce trends that are starting to see wider acceptance across the industry. Unlike yesterday’s chatbots that could never come up with the correct answers to users’ questions, modern chatbots are more sophisticated and … Read the rest “How to Use Chatbot Marketing to Grow Your Business”

April 1, 2022 Advertising

Category: Advertising

Google to Discontinue Universal Analytics: What eCommerce Marketers Need to Know

SEO Trends That All eCommerce Marketers Should Know About

2022 SEO Trends

[Case Study] 9+ Winning TikTok Ad Examples and Why They Work

Four Quick Instagram Marketing Tips for 2022

Google Ads Performance Max Replaces Smart Shopping & Local Campaigns

Winning TikTok Video Ideas and Best Practices [+ Examples]

How to Use Chatbot Marketing to Grow Your Business