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Mid-year review 2022: Top Automotive, Financial, and Travel trends

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It’s crazy to think we’re already more than halfway through 2022 and well on our way to 2023! The last few years have brought a lot of turmoil to almost every industry around the globe, but it seems as if we’re entering a new stage where businesses are starting to bounce back and recover. Knowing how much changed in a short period of time, Microsoft Advertising took a deep dive into three key categories: Auto, Finance, and Travel. We explored year-over-year (YoY)… Read the rest “Mid-year review 2022: Top Automotive, Financial, and Travel trends”

June 25, 2022 Marketing

Making Microsoft Advertising safer with advertiser identity verification

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The digital economy has accelerated quickly because of COVID-19. We’ve seen a massive increase in digital transactions due to a fundamental shift in how brands cater to consumer and business needs. This trend has also encouraged bad actors to double down on their efforts in proliferating digital payment fraud and online scams. Given this shift, we’re enhancing our safety measures and introducing an advertiser identity verification program to help protect… Read the rest “Making Microsoft Advertising safer with advertiser identity verification”

June 20, 2022 Marketing

The Download: How the power of purpose changed

Scenery of a forest and mountains with the text “The Download: Special Episode from The Gathering in Banff, Alberta.

This special episode of The Download takes you to the gorgeous snowcapped mountains of Banff for The Gathering Summit. Neither an event nor a conference, The Gathering brings together marketers and representatives of top cult brands to share their ideas on community, authenticity, values and purpose—the very things that build brand love in our modern world.

Hosts Darragh Simm and Rachel Newman spoke with attendees and presenters about making brand purpose personal.… Read the rest “The Download: How the power of purpose changed”

June 5, 2022 Marketing

Changing retail media: PromoteIQ integrates Microsoft AI

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Retail media is a rapidly growing industry as retailers look for ways to diversify their revenue streams and brands look for closed-loop measurement for their advertising programs. Microsoft acquired PromoteIQ in 2019 and it has since grown to become a retail media industry leader working with some of the world’s top retailers. The PromoteIQ technology platform and business services empower global enterprise retailers in Grocery, Apparel, Home Improvement, … Read the rest “Changing retail media: PromoteIQ integrates Microsoft AI”

May 26, 2022 Marketing

Responsive Search Ads updates and other news for May

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Welcome to the May edition of the Microsoft Advertising product roundup. This past month has seen a lot of great milestones for Microsoft Advertising.

First, our quarterly earnings were released last week. Our search and news advertising revenue, excluding traffic acquisition costs, increased 23% thanks to our strategic investments in our platform, new product launches, and overall strength in the industry. All this further fuels the continued momentum we’re … Read the rest “Responsive Search Ads updates and other news for May”

May 16, 2022 Marketing

32 markets launch as Microsoft Advertising global expansion continues

Multicultural marketing strategists who specialize in activating experiential campaigns, that are focused toward Hispanic and Latino communities.

Increasing the global footprint of Microsoft Advertising

Today, we’ve launched Microsoft Advertising in 32 new countries across the Latin America (LATAM) and Asia Pacific (APAC) regions. This opportunity for advertisers comes just a few months after we announced the launch of 29 new markets in Europe and Africa, which marked the first phase of this year’s global expansion. Now, this second phase brings an even more substantial increase of our global footprint… Read the rest “32 markets launch as Microsoft Advertising global expansion continues”

May 11, 2022 Marketing

April monthly insights for gifting season

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Gifting season: Celebrating moms, dads and grads!

Spring is filled with celebration, and it’s time to start thinking about the large seasonal moments that are just around the corner. With several of them approaching, retailers should expect to see a rise in demand for gift-giving categories. Are you prepared to reach consumers as they start their online shopping journeys?

We looked at online search behaviors for a few upcoming holidays (Mother’s Day, Father’s… Read the rest “April monthly insights for gifting season”

May 1, 2022 Marketing

A data maturity model to help your organization advance

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How your business will collect and manage data is among the most important considerations for success in the future. With the deprecation of third-party cookies and new mobile ID protection protocols impacting everyone, now is the time to improve your data practices.

To help you enhance your data collection practices, we’ve created “The digital advertiser’s guide to privacy maturity.” This eBook outlines three key areas to managing your data… Read the rest “A data maturity model to help your organization advance”

April 16, 2022 Marketing

Expanding the reach and scope of Automotive Ads

It’s been a year since we first announced our marquee ad experience for automotive advertisers known as Automotive Ads. While the challenges of the automotive industry continued this past year, the opportunities for automotive advertisers have never been greater. Based on recent research, search interest in automotive is at an all-time high, and there’s a gap in ad coverage that is yet to be filled. Thankfully, Microsoft Advertising has expanded our Automotive Ads footprint… Read the rest “Expanding the reach and scope of Automotive Ads”

April 3, 2022 Marketing

Category: Marketing

Increasing the global footprint of Microsoft Advertising

Gifting season: Celebrating moms, dads and grads!