Webs.org

GoDaddy Signs Contract to Operate .TV Extension

Following its $218 million acquisition of the Neustar registry business, GoDaddy has been making a push into the registry operations business. GoDaddy Registry works with brands to manage their .brand extension, and the company also works with countries on their ccTLD registry operations, including the registries for .US, .CO, and .IN.

Last night, GoDaddy announced its signed a contract with the government of Tuvalu to manage the .TV ccTLD extension. The .TV registry had… Read the rest “GoDaddy Signs Contract to Operate .TV Extension”

April 3, 2022 Domains

Experiences will be top of mind for consumers in 2022

The economy has been shifting toward an experience-based market, and as a result, many people are changing the way they prioritize and spend their money. While millennials are the leaders behind this shift, all age groups are starting to adapt, especially after spending more time at home than ever before in the last few years. In fact, according to a third-party research study, 74% of Americans now value experiences over products or things. With so many consumers focused on … Read the rest “Experiences will be top of mind for consumers in 2022”

April 3, 2022 Marketing

How to become a Microsoft Advertising Celebrated Partner

The Microsoft Advertising Partner Program enables Partners to nurture and grow their intelligent search and digital business, connect with the Microsoft community, and celebrate their success with Microsoft Advertising. The Microsoft Advertising Partner Celebration initiative gives partners the chance to get the recognition they deserve for their amazing work throughout the year.

This biannual initiative aims to recognize and reward the outstanding, creative,… Read the rest “How to become a Microsoft Advertising Celebrated Partner”

April 2, 2022 Marketing

Google Ads Performance Max Replaces Smart Shopping & Local Campaigns

Performance Max or Google PMax is set to replace Smart Shopping and Local campaigns in 2022. Are you ready?

Leading eCommerce platforms such as Shopify, WooCommerce, and BigCommerce are already hard at work to support Google PMax’s new inventory insights and formats.

While building on Smart Shopping and Local campaign features, new Performance Max campaigns offer new features, including inventory and automation insights.

All online merchants and eCommerce partners… Read the rest “Google Ads Performance Max Replaces Smart Shopping & Local Campaigns”

April 1, 2022 Advertising

Helvetica: Overused Cliché or Modernist Classic?

Few fonts in the world have become a part of the cultural landscape that they have an entire documentary film and a MOMA exhibition made about them. Helvetica, however, is different. It has been the go-to font for everyone from government agencies to hip pop-up shops whenever clean and modern text is called for. It has become so much a part of our daily lives that it has created a long list of detractors.

It is strange for a humble font to be so used and so hated at the same time. Is Helvetica… Read the rest “Helvetica: Overused Cliché or Modernist Classic?”

April 1, 2022 Web Design

Reporting made easier with Microsoft Advertising

Reporting on your Microsoft Advertising success is about to get even easier and better. We’re releasing the biggest reporting update in our history. It’s faster, easier, and more intuitive. It’s part of our commitment to bring advertisers new ways to spend less time setting up and managing campaigns and more time engaging with customers.

This update was important to help you get the information you need to better understand your advertising performance and its impact on your… Read the rest “Reporting made easier with Microsoft Advertising”

April 1, 2022 Marketing

Winning TikTok Video Ideas and Best Practices [+ Examples]

If you’re looking for top-performing TikTok video ideas and best practices, you’ve come to the right place. Yes, TikTok and Instagram Reels are pretty fairly matched. However, TikTok is said to offer much higher average engagement per video, and it’s still growing – fast.

There is no denying that TikTok is fast becoming a popular video marketing platform, having topped one billion active monthly TikTok users as of January 2022.

And how much content are they consuming?… Read the rest “Winning TikTok Video Ideas and Best Practices [+ Examples]”

April 1, 2022 Advertising

How to Use Chatbot Marketing to Grow Your Business

Over the past two decades, digital technology has revolutionized marketing. From social media to the use of machine learning and AI, digital marketing has changed how businesses operate and promote their products.

Chatbots are just one of the latest eCommerce trends that are starting to see wider acceptance across the industry. Unlike yesterday’s chatbots that could never come up with the correct answers to users’ questions, modern chatbots are more sophisticated and … Read the rest “How to Use Chatbot Marketing to Grow Your Business”

April 1, 2022 Advertising

Three key consumer behaviors to know in the travel industry

The way we travel is changing. With the pandemic nearing its end phases, interest in travel is rising. Our first-party data has uncovered three primary attitudes that most people take when researching, considering, and purchasing their next adventure.

We leveraged a supervised machine learning model to understand shopping and search behaviors for those looking for and purchasing airfare, hotels, cruises, rental cars, and online travel agencies. We found that each of … Read the rest “Three key consumer behaviors to know in the travel industry”

March 31, 2022 Marketing