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Four Quick Instagram Marketing Tips for 2022

Your Instagram ads have the potential to reach 840+ million potential shoppers. Is your Instagram marketing optimized for success?

We know that Instagram is a popular and widely used social eCommerce ads platform. Since its launch in 2010, the app has become a popular social network where businesses can efficiently sell their products and services worldwide.

Bonus Content: Facebook Ads for eCommerce: 16 Strategies, Examples & Tips

And in 2022, there is even more potential… Read the rest “Four Quick Instagram Marketing Tips for 2022”

April 3, 2022 Advertising

5 Tips to Choose a Right Web Hosting Company

A web hosting company can be your best friend or worst enemy. Web hosting companies are the foundation of any website, and if you choose one that is not reliable then it could spell disaster for your business.

To avoid this happening to you, make sure that your web host checks off all the boxes that you require.

Below are the five tips on how to choose the right web hosting company without getting duped into something you don’t need.

1. Understand Your Hosting Needs

Choosing a web hosting… Read the rest “5 Tips to Choose a Right Web Hosting Company”

April 3, 2022 Website Hosting

Expanding the reach and scope of Automotive Ads

It’s been a year since we first announced our marquee ad experience for automotive advertisers known as Automotive Ads. While the challenges of the automotive industry continued this past year, the opportunities for automotive advertisers have never been greater. Based on recent research, search interest in automotive is at an all-time high, and there’s a gap in ad coverage that is yet to be filled. Thankfully, Microsoft Advertising has expanded our Automotive Ads footprint… Read the rest “Expanding the reach and scope of Automotive Ads”

April 3, 2022 Marketing

GoDaddy Signs Contract to Operate .TV Extension

Following its $218 million acquisition of the Neustar registry business, GoDaddy has been making a push into the registry operations business. GoDaddy Registry works with brands to manage their .brand extension, and the company also works with countries on their ccTLD registry operations, including the registries for .US, .CO, and .IN.

Last night, GoDaddy announced its signed a contract with the government of Tuvalu to manage the .TV ccTLD extension. The .TV registry had… Read the rest “GoDaddy Signs Contract to Operate .TV Extension”

April 3, 2022 Domains

Experiences will be top of mind for consumers in 2022

The economy has been shifting toward an experience-based market, and as a result, many people are changing the way they prioritize and spend their money. While millennials are the leaders behind this shift, all age groups are starting to adapt, especially after spending more time at home than ever before in the last few years. In fact, according to a third-party research study, 74% of Americans now value experiences over products or things. With so many consumers focused on … Read the rest “Experiences will be top of mind for consumers in 2022”

April 3, 2022 Marketing

How to become a Microsoft Advertising Celebrated Partner

The Microsoft Advertising Partner Program enables Partners to nurture and grow their intelligent search and digital business, connect with the Microsoft community, and celebrate their success with Microsoft Advertising. The Microsoft Advertising Partner Celebration initiative gives partners the chance to get the recognition they deserve for their amazing work throughout the year.

This biannual initiative aims to recognize and reward the outstanding, creative,… Read the rest “How to become a Microsoft Advertising Celebrated Partner”

April 2, 2022 Marketing

Google Ads Performance Max Replaces Smart Shopping & Local Campaigns

Performance Max or Google PMax is set to replace Smart Shopping and Local campaigns in 2022. Are you ready?

Leading eCommerce platforms such as Shopify, WooCommerce, and BigCommerce are already hard at work to support Google PMax’s new inventory insights and formats.

While building on Smart Shopping and Local campaign features, new Performance Max campaigns offer new features, including inventory and automation insights.

All online merchants and eCommerce partners… Read the rest “Google Ads Performance Max Replaces Smart Shopping & Local Campaigns”

April 1, 2022 Advertising

Helvetica: Overused Cliché or Modernist Classic?

Few fonts in the world have become a part of the cultural landscape that they have an entire documentary film and a MOMA exhibition made about them. Helvetica, however, is different. It has been the go-to font for everyone from government agencies to hip pop-up shops whenever clean and modern text is called for. It has become so much a part of our daily lives that it has created a long list of detractors.

It is strange for a humble font to be so used and so hated at the same time. Is Helvetica… Read the rest “Helvetica: Overused Cliché or Modernist Classic?”

April 1, 2022 Web Design

Reporting made easier with Microsoft Advertising

Reporting on your Microsoft Advertising success is about to get even easier and better. We’re releasing the biggest reporting update in our history. It’s faster, easier, and more intuitive. It’s part of our commitment to bring advertisers new ways to spend less time setting up and managing campaigns and more time engaging with customers.

This update was important to help you get the information you need to better understand your advertising performance and its impact on your… Read the rest “Reporting made easier with Microsoft Advertising”

April 1, 2022 Marketing