Spooky season is upon us—spot top insights for Halloween
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Halloween’s just around the corner, and people are already hitting the stores. In fact, 45% of consumers have said they plan to start their shopping sometime in
Halloween trick #1
Target parents first, as most Halloween-related searches on the Microsoft Search Network were made by adults aged 35-49 last
Halloween trick #2
When planning Search Ads, start elevating your spending in September, but keep the majority of your budget focused on October. When looking at Halloween-related searches made in 2021, we saw that searches started slowly building in early September and continued increasing until the holiday. The week with the highest number of searches last year came around October 23, 2021.
Halloween trick #3
Activate ads on the Microsoft Audience Network earlier than Search Ads to move users down the funnel. In reviewing last year’s insights, we saw that Audience Ads for Halloween started to boost in early summer, around June or
Whether you’re already set for your Halloween campaigns or still need to start, leverage these tips to help reach your consumers as they plan for the spooky season! Decorations and costumes are planned until the very last minute, so be sure to keep your ads up through the end of October, target parents, and add the Microsoft Audience Network into your campaign as well.
Resources
Now that you’ve been able to read about our top tips for Halloween, are you interested in other seasonal moments as well? Luckily, if you love insights, sign up for the Microsoft Advertising Insider newsletter to keep up to speed automatically with other vertical and seasonal analyses, tips and tricks, thought leadership, and product updates, and visit the Microsoft Advertising Insights content hub.