Curation with Xandr makes deal buying simple
In today’s fragmented and ever-evolving advertising industry, buyers are tasked to do more with less as they face constant challenges to reach and engage with their unique target audience. Most buyers don't have the time or resources to research and vet data segments and inventory—often across multiple publishers and platforms—to achieve their campaign goals. There’s a gap between what buyers want and what they can find off-the-shelf.… Read the rest “Curation with Xandr makes deal buying simple”
