Three key consumer behaviors to know in the travel industry
The way we travel is changing. With the pandemic nearing its end phases, interest in travel is rising. Our first-party data has uncovered three primary attitudes that most people take when researching, considering, and purchasing their next adventure.
We leveraged a supervised machine learning model to understand shopping and search behaviors for those looking for and purchasing airfare, hotels, cruises, rental cars, and online travel agencies. We found that each of … Read the rest “Three key consumer behaviors to know in the travel industry”