Tag: Create

How to Create High-Performing Video Ads on Every Platform

In today’s market, it is virtually impossible to have a sound digital marketing strategy without the right video ads. And the ad spend statistics back this up.

According to an IAB report, video ad spend is growing nearly 80% faster than media is overall — with the share of ad spend shifting by almost 20 percentage points from linear TV to digital video.

But to capitalize on the power of product video advertising, you need an advanced approach adapted and optimized for each channel.… Read the rest “How to Create High-Performing Video Ads on Every Platform”

May 29, 2024 Advertising
Create the Ultimate Shopping Experience: Full Intermediate Guide to eCommerce Personalization

By positioning your brand as one that genuinely understands and connects with your audience on a one-to-one basis, you tap directly into what modern consumers seek — realness without the fluff. The best way to achieve this is through eCommerce personalization, ensuring that your messaging, products, and services speak directly to each shopper.

This post will take you through everything you need to know about leveling up with advanced eCommerce personalization.

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… Read the rest “Create the Ultimate Shopping Experience: Full Intermediate Guide to eCommerce Personalization”

May 9, 2024 Advertising
TikTok Marketing: How to Create a Strategy That Converts

Let’s talk TikTok marketing.

From TikTok Shopping to Branded Hashtag Challenges, this social media platform is becoming a must-have for eCommerce marketers.

Why?

With approximately 113.2 million TikTok users in the US alone, this social media brand’s reach is growing at a fast pace. When you add that to their quickly increasing list of social media marketing products, they are not a platform you want to ignore when planning your eCommerce ads and marketing.

But how do you… Read the rest “TikTok Marketing: How to Create a Strategy That Converts”

November 20, 2023 Advertising
How to Create Glass Look in Photoshop + PSD Templates

The glass look effect is one of the most popular trends in graphic design these days. It’s used in all types of designs, from UI to icon designs.

There are many variations of the glass look effect, like the frosted glass effect that’s commonly used in user interface designs. And the broken glass effect that’s used to create cool photo manipulations.

Today, we show you how to create these popular glass effects in Photoshop, with step-by-step instructions. We’ve included three … Read the rest “How to Create Glass Look in Photoshop + PSD Templates”

April 30, 2023 Web Design