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eCommerce Survival Guide: Effective Strategies for Overcoming Customer Data Collection Challenges

While eCommerce brands increasingly rely on data-driven strategies, ways to access quality customer data are shrinking. This means looking for innovative ways to overcome eCommerce data collection restrictions.

This poses a significant challenge:

As privacy regulations and platform policies limit some customer data collection, how can you ensure a steady flow of high-quality customer data and achieve more effective eCommerce marketing results?

This post answers… Read the rest “eCommerce Survival Guide: Effective Strategies for Overcoming Customer Data Collection Challenges”

June 13, 2024 Advertising

Enhancing Customer Engagement: 7 Innovative eCommerce Marketing Strategies for 2024

In today’s fiercely competitive digital market, excelling in eCommerce marketing strategies is essential for standing out.

But there is a catch: When planning your strategy, you want to think of quality, not quantity.

This means investing in new technology to adopt more advanced tactics.

This post delves into seven innovative on and offsite eCommerce marketing strategies that not only attract potential shoppers but turn them into loyal customers — including:… Read the rest “Enhancing Customer Engagement: 7 Innovative eCommerce Marketing Strategies for 2024”

April 18, 2024 Advertising

8 Unified Customer Experience Tips for Cross-Channel Marketing

What’s the best way to encourage customer loyalty?

Good service is a must, obviously, and the products or services you offer have to deliver the kind of quality your customers expect.

Assuming you already have those elements in place, the next step is to spend some time examining the customer experience and whether it’s genuinely unified.

In this article, we’ll cover eight important tips for creating an essential unified experience, including how to:

Create a comprehensive

… Read the rest

March 29, 2024 Advertising

How a Cloud-Based Business Phone Service Can Improve the eCommerce Customer Experience

For eCommerce businesses, finding the right communications solution depends on factors such as the nature of the products sold and how centralized day-to-day operations are.

If you’re thinking of switching to a new system, do you have a clear idea of which business phone features you’ll need? Or, if you’re happy with your current platform, are there ways you could be using it more effectively?

This article will help you answer all those questions and more, including highlighting… Read the rest “How a Cloud-Based Business Phone Service Can Improve the eCommerce Customer Experience”

March 14, 2024 Advertising

eCommerce CAC: Customer Acquisition Cost Formula, Calculations, and Benchmarks

Your eCommerce CAC (customer acquisition costs) is a vital KPI in ensuring your store isn’t just selling but sustaining profitability long term.

The question is how to calculate cost per acquisition to ensure you are doing both, then using those calculations to improve them.

It all comes down to your customer acquisition cost formula, where on the buying journey you are measuring, and the business element — which is where we come in.

This post covers everything you need to… Read the rest “eCommerce CAC: Customer Acquisition Cost Formula, Calculations, and Benchmarks”

March 23, 2023 Advertising

Tag: Customer

eCommerce Survival Guide: Effective Strategies for Overcoming Customer Data Collection Challenges

Enhancing Customer Engagement: 7 Innovative eCommerce Marketing Strategies for 2024

8 Unified Customer Experience Tips for Cross-Channel Marketing

How a Cloud-Based Business Phone Service Can Improve the eCommerce Customer Experience

eCommerce CAC: Customer Acquisition Cost Formula, Calculations, and Benchmarks