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The future of private advertising

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A new era of digital advertising with privacy and relevance at the core

As our industry continues to move away from the usage of cross-site identifiers such as third-party cookies or device identifiers, the future of advertising is beginning to look different. Advertisers are therefore wondering how these changes might impact the effectiveness of their audience capabilities and their ability to measure campaign performance. At the same time, publishers reliant upon advertising… Read the rest “The future of private advertising”

May 24, 2024 Marketing

AI in action: See the future with Predictive Targeting

On Monday we shared that our commitment to innovation drives us to continually evolve our technology. Integrating generative artificial intelligence (AI) directly into our advertising platforms and enhancing consumer enjoyment are just some of the developments on the horizon. Today we’re demonstrating this with Predictive Targeting.

Have you ever wished you could see the future of your advertising campaigns? Imagine if you could discover new audiences that … Read the rest “AI in action: See the future with Predictive Targeting”

June 22, 2023 Marketing

Powering the future of advertising through transparent connections

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Around the world, digital ad spend continues to increase year over year (YoY). By the end of 2024, forecasts predict that digital will account for almost 80% of all media spend in the United Kingdom (UK). Its flexible nature, low costs, mass reach, and endless opportunities to make adverts more visible has made it a preferred method of advertising for many brands. At the same time, the digitization of traditional media, such as TV, is attracting a bigger audience—and in… Read the rest “Powering the future of advertising through transparent connections”

February 6, 2023 Marketing

Empower young women and girls to build an equitable future

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Change happens when you empower young women and girls with resources

Focus and investment in girls’ rights are limited, so they continue to face enormous challenges. For example, their physical and mental wellbeing is usually the most negatively impacted by world crises such as the pandemic, war, and climate change. Today, on the 10th anniversary of UNICEF's International Day of the Girl, which aims to increase attention on the issues that matter most … Read the rest “Empower young women and girls to build an equitable future”

October 19, 2022 Marketing

The future of visual storytelling with media and Creator tools

A woman is sitting at a table and working on a laptop computer.

Ads that include visual storytelling—even within search—are becoming a pivotal component of ad engagement. Our product teams are hard at work developing new products to include various types of image ads such as Multimedia Ads, Image Extensions, and shopping ads, among others.

We realize that images and videos can take a lot of time and effort during the ad creation process, so we’re finding ways to make it faster and easier. Since our ad products include… Read the rest “The future of visual storytelling with media and Creator tools”

July 15, 2022 Marketing

Tag: future