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Google Ads vs. Facebook Ads vs. TikTok Ads: Everything You Need to Know to Boost eCommerce Sales

So, which is better for online retailers — Google, Meta, or TikTok ads? The short answer is: All of the above. But there is a catch.

When it comes to Google Ads vs. Facebook Ads vs.TikTok Ads, the choice of when to use which campaign in terms of target shopper, campaign objective, or product is imperative to the success of each. However, there are four key factors worth reviewing when optimizing your eCommerce ads strategy:

User demographics
Campaign types and ad formats
Targeting

… Read the rest

August 19, 2022 Advertising

Everything You Need to Know About Google Marketing Platform

What is Google Marketing Platform, how does it compare to Google Ads, and why should we care? We’ve got the answers to those questions, and more.

Whether you’re a smaller business looking for easy-to-use campaign tools or a large online retailer looking for advanced advertising and analytics solutions for PPC marketing, Google Marketing Platform offers a host of additional features that Google Ads does not include..

Ultimately, it is a more complex platform that has the … Read the rest “Everything You Need to Know About Google Marketing Platform”

July 30, 2022 Advertising

Google to Discontinue Universal Analytics: What eCommerce Marketers Need to Know

On July 1, 2023, Google is ending Google Analytics. Referred to as Universal Analytics (UA), Google Analytics has been the go-to tracking tool for online store and PPC performance since 2005. If you’re using Universal Analytics 360 properties, you will have until the 1st of October 2023.

Despite its many add-ons, updates, and improvements since its launch, Google Analytics is becoming obsolete. Instead, Google will replace it with the newer generation Google Analytics … Read the rest “Google to Discontinue Universal Analytics: What eCommerce Marketers Need to Know”

June 30, 2022 Advertising

Google Job: Product Management Lead, gTLD Registry

Google posted a job listing that might be of interest to someone with domain name industry experience. The company is looking to hire a Product Management Lead for its gTLD Registry team. The job appears to be based in New York City, San Francisco, or possibly remotely. Google operates nearly a dozen new gTLD extensions. […]

DomainInvesting.com

May 28, 2022 Domains

Google Ads Performance Max Replaces Smart Shopping & Local Campaigns

Performance Max or Google PMax is set to replace Smart Shopping and Local campaigns in 2022. Are you ready?

Leading eCommerce platforms such as Shopify, WooCommerce, and BigCommerce are already hard at work to support Google PMax’s new inventory insights and formats.

While building on Smart Shopping and Local campaign features, new Performance Max campaigns offer new features, including inventory and automation insights.

All online merchants and eCommerce partners… Read the rest “Google Ads Performance Max Replaces Smart Shopping & Local Campaigns”

April 1, 2022 Advertising

Tag: Google

Google Ads vs. Facebook Ads vs. TikTok Ads: Everything You Need to Know to Boost eCommerce Sales

Everything You Need to Know About Google Marketing Platform

Google to Discontinue Universal Analytics: What eCommerce Marketers Need to Know

Google Job: Product Management Lead, gTLD Registry

Google Ads Performance Max Replaces Smart Shopping & Local Campaigns