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In a new age of identity, building a web that works for everyone

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I asked Copilot, "What is the definition of identity in digital advertising?" and this is the answer I received:

Identity refers to a collection of features and characteristics associated with a uniquely identifiable individual and used for transactions, interactions, and representations online.

While the definition of identity may be straightforward, the methods used to identify individuals across the web are not as well-defined. As an industry, we are … Read the rest “In a new age of identity, building a web that works for everyone”

May 29, 2024 Marketing

Identity Digital Domain Trend Report: October 2023

Identity Digital (formerly Donuts) published their October 2023 domain trend report. The report covers the top premium domain names registered, most registered SLD keywords and other data. In the month of October 2023, SLDs registered on Identity Digital TLDs were 12% shorter than .com domain registrations. Top 20 Premium Domains Registered In The Month of […]

The post Identity Digital Domain Trend Report: October 2023 appeared first on TheDomains.com.

TheDomains.com

November 12, 2023 Domains

Updates to Advertiser Identity Verification

In June, we published a blog update sharing that Advertiser Identity Verification (AIV) would be required for all customers prior to August 1, to continue showing ads globally.

After additional review and consideration, our approach to unverified advertisers has been slightly modified to provide additional time to optimize our process while reducing impact to our customers.

All advertisers will still be asked to complete AIV when they set up a new account. Ads will only … Read the rest “Updates to Advertiser Identity Verification”

August 16, 2023 Marketing

Making Microsoft Advertising safer with Advertiser Identity Verification

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Advertiser Identity Verification (AIV) was announced in June 2022 in an effort to make Microsoft Advertising safer for our advertisers, publishers, and consumers. Since then, we have been hard at work to ensure all advertisers can complete this process while also expanding this program to all supported markets. We’re excited to announce that all ads served through Microsoft Advertising will come from verified advertisers starting August 1, 2023.

We want our customers… Read the rest “Making Microsoft Advertising safer with Advertiser Identity Verification”

July 22, 2023 Marketing

Making Microsoft Advertising safer with advertiser identity verification

A hand moves in front of a digital door system that asks you to “wave to open”.

The digital economy has accelerated quickly because of COVID-19. We’ve seen a massive increase in digital transactions due to a fundamental shift in how brands cater to consumer and business needs. This trend has also encouraged bad actors to double down on their efforts in proliferating digital payment fraud and online scams. Given this shift, we’re enhancing our safety measures and introducing an advertiser identity verification program to help protect… Read the rest “Making Microsoft Advertising safer with advertiser identity verification”

June 20, 2022 Marketing

Tag: identity

In a new age of identity, building a web that works for everyone

Identity Digital Domain Trend Report: October 2023

Updates to Advertiser Identity Verification

Making Microsoft Advertising safer with Advertiser Identity Verification

Making Microsoft Advertising safer with advertiser identity verification