10 reasons why the Microsoft Audience Network is a must-buy
The need to forge more direct relationships with publishers, especially with strong first-party data, is driving advertisers to rethink some past objections about the Microsoft Audience Network.
With the deprecation of third-party cookies and the new privacy landscape, advertisers need partnerships that offer robust artificial intelligence (AI) solutions powered by first-party data at scale.
Currently, over 85% of digital advertising is sold programmatically,… Read the rest “10 reasons why the Microsoft Audience Network is a must-buy”