Webs.org

Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth

A young businesswoman working on her Surface Pro 9.

Retail media is the third and biggest wave of digital advertising after search ads and social media ads. In addition to increasing sales, retailers can unlock a new, high-margin revenue stream by offering contextual ad placements to their brand partners across their online properties. But setting up successful retail media campaigns isn’t easy. It requires gathering experts, building technology, and attracting advertisers. That’s why Microsoft created… Read the rest

10 reasons why the Microsoft Audience Network is a must-buy

A group of people sitting in an office around a coffee table discuss a topic.

The need to forge more direct relationships with publishers, especially with strong first-party data, is driving advertisers to rethink some past objections about the Microsoft Audience Network.

With the deprecation of third-party cookies and the new privacy landscape, advertisers need partnerships that offer robust artificial intelligence (AI) solutions powered by first-party data at scale.

Currently, over 85% of digital advertising is sold programmatically,… Read the rest “10 reasons why the Microsoft Audience Network is a must-buy”

June 30, 2022 Marketing

Tag: Network

Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth

10 reasons why the Microsoft Audience Network is a must-buy