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Performance Max and other key updates for March

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Welcome to another edition of the Microsoft Advertising product roundup.

At Microsoft Advertising, we’re committed to bringing more efficiencies and solid return on investment (ROI) across the entire funnel. That commitment is reflected in our product releases for this month, which enable advertisers to get full-funnel ad experiences and more results with less effort.

As a reminder, we’ve also shared posts this past month focused on inclusive prompt engineering… Read the rest “Performance Max and other key updates for March”

March 9, 2024 Marketing

Microsoft’s Performance Max now available globally

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Advertisers are always looking for new ways to deliver more results with less effort, and today we’re thrilled to announce an exciting new campaign type to help achieve those goals: Performance Max campaigns are available globally on Microsoft Advertising starting tomorrow March 5 (previously in open beta). Performance Max (also known as PMAX) is a new campaign type enabling you to work with best-in-class AI for your campaign management, from building your assets… Read the rest “Microsoft’s Performance Max now available globally”

March 4, 2024 Marketing

Inclusive prompt engineering: How to boost your ad performance with better copywriting

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As an advertising professional with an enormous list of to-do’s and aggressive performance goals to hit, making sense of what AI prompt engineering can do for your advertising efforts should be near the top of your list. Whether you own a business, lead an ad team, or manage campaigns directly, learning the skill of prompt engineering can help you:

Save time
Reduce labor-intensive tasks
Create innovative insights and strategies

Using Microsoft Copilot, your everyday… Read the rest “Inclusive prompt engineering: How to boost your ad performance with better copywriting”

February 28, 2024 Marketing

Introducing Microsoft Advertising’s Performance Max

Microsoft Advertising is committed to helping our clients leverage artificial intelligence (AI) in market-leading ways that save you time and build your business more effectively. As consumer journeys become even more dynamic and personalized, marketers will require more sophistication in our platform. This is why we’re introducing Performance Max, a new campaign type that perfects your creative and targeting combinations through automation.

Performance… Read the rest “Introducing Microsoft Advertising’s Performance Max”

August 6, 2023 Marketing

Performance Max open beta and other updates for August

Welcome to the August edition of the Microsoft Advertising product roundup. This past month we celebrated our partners, but now we have some key product updates to recap and share. Let’s dive right in!

This month’s top story: Microsoft Advertising’s Performance Max now in open beta

Have you heard? We’ve now introduced Performance Max (PMAX), a new campaign type that perfects your creative and targeting combinations through automation. This is… Read the rest “Performance Max open beta and other updates for August”

August 1, 2023 Marketing

Import your Performance Max campaigns

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As you continue to evolve your digital advertising to infuse more automation into your strategies, we’re here to support your needs to help maximize your volume and return on investment (ROI) with minimal effort required. To help meet these needs, Microsoft Advertising has launched a solution within the Google Import tool to simplify duplicating your efforts across platforms when using Google Ad’s Performance Max campaigns.

Leading into the holiday season,… Read the rest “Import your Performance Max campaigns”

November 23, 2022 Marketing

Performance Max Import and other product updates for October

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Welcome to another edition of the Microsoft Advertising product roundup! Fall is officially in full swing, and many are celebrating the spooky season now being upon us. At Microsoft Advertising, it’s a busy time for rolling out new releases and enhancements to further empower our customers to reach all the right customers with the right message during this critical holiday period.

Earlier this month, we announced the release of two exciting products that are unique… Read the rest “Performance Max Import and other product updates for October”

October 24, 2022 Marketing

Brand storytelling meets performance marketing with Multimedia Ads

Microsoft has been on a journey to innovate and disrupt web search. Search has become easier and more compelling with our plan to make Bing more visually immersive.

How is Microsoft innovating for visual storytelling? We now show a collage of image and video content at the top of the search results page, and our right rail of search results presents information in a fun and beautiful way, incorporating a richer experience into Bing Search, Windows 11, Microsoft… Read the rest “Brand storytelling meets performance marketing with Multimedia Ads”

September 13, 2022 Marketing

Google Ads Performance Max Replaces Smart Shopping & Local Campaigns

Performance Max or Google PMax is set to replace Smart Shopping and Local campaigns in 2022. Are you ready?

Leading eCommerce platforms such as Shopify, WooCommerce, and BigCommerce are already hard at work to support Google PMax’s new inventory insights and formats.

While building on Smart Shopping and Local campaign features, new Performance Max campaigns offer new features, including inventory and automation insights.

All online merchants and eCommerce partners… Read the rest “Google Ads Performance Max Replaces Smart Shopping & Local Campaigns”

April 1, 2022 Advertising

Tag: Performance

This month’s top story: Microsoft Advertising’s Performance Max now in open beta