Webs.org

Unlocking the power and potential of generative AI for advertisers and publishers

Four people sitting at a desk smiling at each other.

Over the last year, we’ve seen how Microsoft Copilot is transforming how people interact with the web. It’s influencing behavioral shifts that are reshaping how businesses of all sizes connect with their audiences. People are making purchase decisions faster, reducing the journey from nearly 30 days to just over 20 when using Microsoft Copilot. In addition, one of our unique ad formats in chat, multimedia ads, has seen triple the click-through rates compared… Read the rest “Unlocking the power and potential of generative AI for advertisers and publishers”

May 14, 2024 Marketing

Unleash the power of programmatic advertising with Microsoft audiences in Invest

Person typing on a laptop in front of a window with a view of the city.

Reach predefined segments of highly engaged users, exclusively available in Microsoft Invest

Every advertiser wants to drive personalized engagement with their customers by implementing a smart digital ad strategy that leads to business results. The question is—How do you reach interested audiences efficiently and at scale, and achieve better outcomes?

Starting today, with Microsoft audiences in Invest, you can reach highly engaged Microsoft users programmatically… Read the rest “Unleash the power of programmatic advertising with Microsoft audiences in Invest”

October 26, 2023 Marketing

Unlock the full power of Audience Targeting

A woman leans over a desk and smiles while working on a laptop.

In today’s highly competitive world of advertising, the ability to connect with the right audience is paramount to success. However, with the challenging economic climate, advertisers are faced with the task of doing more with less, and performance expectations are increasing. It’s also becoming more challenging for marketers to pinpoint their ideal audience with the impending deprecation of the third-party cookie. To meet these demands, advertisers … Read the rest “Unlock the full power of Audience Targeting”

March 3, 2023 Marketing

The Download: How the power of purpose changed

Scenery of a forest and mountains with the text “The Download: Special Episode from The Gathering in Banff, Alberta.

This special episode of The Download takes you to the gorgeous snowcapped mountains of Banff for The Gathering Summit. Neither an event nor a conference, The Gathering brings together marketers and representatives of top cult brands to share their ideas on community, authenticity, values and purpose—the very things that build brand love in our modern world.

Hosts Darragh Simm and Rachel Newman spoke with attendees and presenters about making brand purpose personal.… Read the rest “The Download: How the power of purpose changed”

June 5, 2022 Marketing

Tag: power

Unlocking the power and potential of generative AI for advertisers and publishers

Unleash the power of programmatic advertising with Microsoft audiences in Invest

Reach predefined segments of highly engaged users, exclusively available in Microsoft Invest

Unlock the full power of Audience Targeting

The Download: How the power of purpose changed