How to Optimize Facebook Ad Costs and Boost ROAS [5 Quick Hacks and Strategies]
You can build the best Facebook ads for eCommerce, but without sound optimization and management, you could be burning through any profits you are marketing for. The key is optimizing for ROAS.
Yes, on the one hand, you want to keep your costs down, but it’s more important to ensure you are earning the most for every cent spent. If you don’t optimize for ROAS, reducing ad spend will not improve your profits.
Why?
Because you will just be reducing the dollar amount spent on bad-performing… Read the rest “How to Optimize Facebook Ad Costs and Boost ROAS [5 Quick Hacks and Strategies]”
