Tag: safer

Making Microsoft Advertising safer with Advertiser Identity Verification

Advertiser Identity Verification (AIV) was announced in June 2022 in an effort to make Microsoft Advertising safer for our advertisers, publishers, and consumers. Since then, we have been hard at work to ensure all advertisers can complete this process while also expanding this program to all supported markets. We’re excited to announce that all ads served through Microsoft Advertising will come from verified advertisers starting August 1, 2023.

We want our customers… Read the rest “Making Microsoft Advertising safer with Advertiser Identity Verification”

July 22, 2023 Marketing

Making Microsoft Advertising safer with advertiser identity verification

The digital economy has accelerated quickly because of COVID-19. We’ve seen a massive increase in digital transactions due to a fundamental shift in how brands cater to consumer and business needs. This trend has also encouraged bad actors to double down on their efforts in proliferating digital payment fraud and online scams. Given this shift, we’re enhancing our safety measures and introducing an advertiser identity verification program to help protect… Read the rest “Making Microsoft Advertising safer with advertiser identity verification”

June 20, 2022 Marketing