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How to Conduct an SEO Audit of Your eCommerce Store

A survey from Databox reveals that nearly 40% of eCommerce stores consider search engine optimization (SEO) as the best investment in terms of results.

To perform these optimizations, eCommerce businesses need to perform SEO audits. An SEO audit is a health checkup for your eCommerce store that reveals issues, misconfigurations, and areas of improvement that are affecting organic visibility.

eCommerce teams can quickly spot technical problems, unoptimized pages, and… Read the rest “How to Conduct an SEO Audit of Your eCommerce Store”

August 12, 2024 Advertising

Do Customers Think Your Store Looks Professional and Trustworthy? [Checklist]

Before you add more PPC campaigns to your marketing plan this year, it’s time to review your store to assess if it’s really making a stellar first impression.

After all, you can bring all the shoppers you want to your store, but if they click through to find clutter and chaos, they — in the case of first-time potential customers — will move on to a brand they deem more trustworthy.

So, how do you tell if your customers (and potential customers) think your store looks professional… Read the rest “Do Customers Think Your Store Looks Professional and Trustworthy? [Checklist]”

January 14, 2024 Advertising

Microsoft Store Ads: Innovation at Microsoft Build 2023

Every year at Microsoft Build, top minds come together to hear and learn about the latest in digital innovation. It’s no secret that tech and advertising are evolving at lightning speed, and the new features and experiences launched at Build 2023 reflect this new reality. Microsoft Store Ads will now empower advertisers across the globe to reach new customers, and AI announcements are venturing the Microsoft Store on Windows into a new and unexplored era. The new tools… Read the rest “Microsoft Store Ads: Innovation at Microsoft Build 2023”

June 12, 2023 Marketing

Social Media Security Risks: Protecting Your Online Store in 2023

When your work is based online, you’ve got to be familiar with the threats to your privacy and security that you’ll encounter — including social media security risks.

These are always changing and evolving, meaning it’s always important to stay on top of new developments and prepare yourself properly.

In this post, we run through the main threats affecting online stores in 2023, so you can understand what you’re up against and adequately protect your eCommerce brand. We will… Read the rest “Social Media Security Risks: Protecting Your Online Store in 2023”

April 28, 2023 Advertising

Microsoft Store Ads and other product updates for January

Man sitting down on a couch and working on his personal computer while drinking coffee.

Happy 2023 from Microsoft Advertising! We’re sharing a belated and briefer product roundup for January, but there were lots of great blogs recently posted that you don’t want to miss!

At the end of last year, we had some great insightful posts on carbon emissions, Xandr Curate, ethical advertising, and a lookback on Blacmak Friday and Cyber Monday performance. Now, we wanted to share a couple product updates you may have missed and then a preview of what’s… Read the rest “Microsoft Store Ads and other product updates for January”

January 12, 2023 Marketing

Advertisers, meet Microsoft Store Ads

Example screenshot of search results in the Microsoft Store

As consumers move from smartphones to PCs and back again, the lines between “mobile” and “desktop” have blurred. The reality is most of us live a multi-screen life. Smart advertisers are pivoting their online ad strategies to adapt with the times.

The bottom line? Simply advertising on mobile isn't enough. The great news is there’s an untapped market waiting for advertisers: Desktop apps for PC.

PC apps are having their moment. From the… Read the rest “Advertisers, meet Microsoft Store Ads”

January 7, 2023 Marketing

How This Fashion Store Increased Their Sales by 470% [eCommerce PPC Case Study]

Crystal and Devon from EnvyStylz.com have been using our Google Ads service since 2017. They were very happy with the results, so they decided to let us also manage and optimize their Facebook and Instagram campaigns. We accepted their request and created a multi-channel advertising strategy to scale EnvyStylz even further!

Download a Foolproof Marketing Blueprint For Successful POD Stores.

And the results? They speak for themselves.

The Marketing Problem

EnvyStylz.com… Read the rest “How This Fashion Store Increased Their Sales by 470% [eCommerce PPC Case Study]”

August 4, 2022 Advertising

Tag: Store