Vertical tips for advertising in uncertain times
Economic uncertainty has been somewhat of a constant trend since the onset of the COVID-19 pandemic, and financial experts are predicting an unstable environment for the remainder of 2022 as well. Reaching consumers during this time is extremely important; in some ways, advertising dollars can have more impact during a potential downturn. As competitors scale back, you can gain a higher share of voice (SOV) and reach consumers who may have otherwise gone elsewhere.
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