Powering the future of advertising through transparent connections
Around the world, digital ad spend continues to increase year over year (YoY). By the end of 2024, forecasts predict that digital will account for almost 80% of all media spend in the United Kingdom (UK). Its flexible nature, low costs, mass reach, and endless opportunities to make adverts more visible has made it a preferred method of advertising for many brands. At the same time, the digitization of traditional media, such as TV, is attracting a bigger audience—and in… Read the rest “Powering the future of advertising through transparent connections”