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Welcome to our ‘Seasonal Spotlights’ series, where we explore the potential of seasonal moments for your (search) advertising campaigns. In this edition, we’ll focus on Valentine’s Day. You’ll learn about the popularity of Valentine’s Day in various markets, the best time to target consumers who are planning to spend money, and how to do so effectively with Microsoft Advertising.
Valentine’s Day is next month, which means we’re fast approaching one of the year’s biggest gifting holidays. When looking at 2022 query data, Microsoft Advertising Insights found searches and clicks containing the term “valentines” started ramping up around the end of January.From there, we saw three major spikes in activity: One two weeks before Valentine’s, one week before, and lastly on the holiday itself, February 14.
It looks… Read the rest “5 key insights for your Valentine’s Day campaigns in 2023”