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Updates to Advertiser Identity Verification

In June, we published a blog update sharing that Advertiser Identity Verification (AIV) would be required for all customers prior to August 1, to continue showing ads globally.

After additional review and consideration, our approach to unverified advertisers has been slightly modified to provide additional time to optimize our process while reducing impact to our customers.

All advertisers will still be asked to complete AIV when they set up a new account. Ads will only … Read the rest “Updates to Advertiser Identity Verification”

August 16, 2023 Marketing

Making Microsoft Advertising safer with Advertiser Identity Verification

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Advertiser Identity Verification (AIV) was announced in June 2022 in an effort to make Microsoft Advertising safer for our advertisers, publishers, and consumers. Since then, we have been hard at work to ensure all advertisers can complete this process while also expanding this program to all supported markets. We’re excited to announce that all ads served through Microsoft Advertising will come from verified advertisers starting August 1, 2023.

We want our customers… Read the rest “Making Microsoft Advertising safer with Advertiser Identity Verification”

July 22, 2023 Marketing

Verification of Financial Services advertisers in the UK

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New measures to safeguard ads

The surge in digital transactions over the last few years has led more businesses to rely on online advertising to reach customers across the globe, including the promotion of financial products and services. Nothing is more important than protecting consumers and advertisers from bad actors, who may attempt to target unwary consumers with fraudulent transactions or scams.

To protect consumers from misleading or deceitful financial promotions,… Read the rest “Verification of Financial Services advertisers in the UK”

December 13, 2022 Marketing

Making Microsoft Advertising safer with advertiser identity verification

A hand moves in front of a digital door system that asks you to “wave to open”.

The digital economy has accelerated quickly because of COVID-19. We’ve seen a massive increase in digital transactions due to a fundamental shift in how brands cater to consumer and business needs. This trend has also encouraged bad actors to double down on their efforts in proliferating digital payment fraud and online scams. Given this shift, we’re enhancing our safety measures and introducing an advertiser identity verification program to help protect… Read the rest “Making Microsoft Advertising safer with advertiser identity verification”

June 20, 2022 Marketing

Tag: verification

Updates to Advertiser Identity Verification

Making Microsoft Advertising safer with Advertiser Identity Verification

Verification of Financial Services advertisers in the UK

New measures to safeguard ads

Making Microsoft Advertising safer with advertiser identity verification