Advertising, Domains, Marketing, Website Hosting & Web Design
Several years ago, Mode made an important domain name acquisition. The company had been using ModeAnalytics.com, and it acquired the brand matching Mode.com domain name. I had been a bidder in the asset auction that was the precursor to the sale. When I saw it was later being represented by Joe Uddeme, I kept in […]
This afternoon, Axios reported the sale of the Media.com domain name. Kismet Group, an Australian private equity company, acquired the domain name to launch a reputation management platform. According to the Axios article, the company is investing $ 20 million into the business, including the purchase of the domain name. I reached out to James Mawhinney, […]
Your eCommerce CAC (customer acquisition costs) is a vital KPI in ensuring your store isn’t just selling but sustaining profitability long term.
The question is how to calculate cost per acquisition to ensure you are doing both, then using those calculations to improve them.
It all comes down to your customer acquisition cost formula, where on the buying journey you are measuring, and the business element — which is where we come in.
This post covers everything you need to… Read the rest “eCommerce CAC: Customer Acquisition Cost Formula, Calculations, and Benchmarks”
Jordan Fried is the owner of some exceptional domain names. A few of the domain names he owns include NFT.com, PuertoRico.com, and Fried.com. This afternoon, Jordan posted an insightful Twitter thread offering some learnings from his domain name acquisitions. I think he offers some very good advice to people who are in the market to […]
If you’re a SEO/SEM expert with some domain industry experience, Name.com just posted a job opening on LinkedIn that may be appealing to you. Name.com is looking to hire a Growth Marketing Strategist, Digital Acquisition (SEO/SEM). This is a hybrid work opportunity at the Denver, Colorado-based company owned by Identity Digital. Here’s an excerpt about […]
