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Announcing Video and CTV on the Microsoft Advertising platform

A young woman checking a Video ad on her personal laptop computer while a CTV ad is running on her TV.

Combining the impact and scale of video—with the ease and intent data of search

3.5 hours—that’s how much time people will spend watching digital video daily by 2024. The series everybody is talking about. The comedy that cracks everyone up. The game that has everyone on the edge of their seats. And it will be happening everywhere—from streaming on living room smart TVs to smartphone videos on the subway.

It’s amazing just how much attention… Read the rest “Announcing Video and CTV on the Microsoft Advertising platform”

September 20, 2023 Marketing

New possibilities with Microsoft Advertising at DMEXCO 2023

Four people smiling while having coffee in a park.

DMEXCO is the annual event where the advertising industry and creative minds from Europe and beyond come together for two days of inspiration, education, and networking, all under the banner of this year’s theme—‘Empowering digital creativity.’

We’re thrilled to announce that Microsoft Advertising will be back at DMEXCO this year at a pivotal moment in the industry. AI is the game-changing technology of our era, and we invite you to join… Read the rest “New possibilities with Microsoft Advertising at DMEXCO 2023”

September 10, 2023 Marketing

Tap into 187 markets with Microsoft Advertising

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Picking up where we left off in 2022

2022 was a big year for us expanding our horizons as we launched 130 new markets across the globe. As we continue those efforts, we’re excited to announce the fifth wave of our global expansion, introducing Microsoft Advertising to 23 new markets around the world.

These new markets span across Asia Pacific with 14 new markets, the Americas with 3, and Africa with 6. This means that you can now reach 14% more markets with our advertising solutions.… Read the rest “Tap into 187 markets with Microsoft Advertising”

August 11, 2023 Marketing

Making Microsoft Advertising safer with Advertiser Identity Verification

Collage of different people working from home and the office.

Advertiser Identity Verification (AIV) was announced in June 2022 in an effort to make Microsoft Advertising safer for our advertisers, publishers, and consumers. Since then, we have been hard at work to ensure all advertisers can complete this process while also expanding this program to all supported markets. We’re excited to announce that all ads served through Microsoft Advertising will come from verified advertisers starting August 1, 2023.

We want our customers… Read the rest “Making Microsoft Advertising safer with Advertiser Identity Verification”

July 22, 2023 Marketing

2023 Microsoft Advertising Global Partner Award winners!

View video: https://youtu.be/Q_t3VSHsxTg

Congratulations to our Microsoft Advertising Global Partner Award winners!

We’re honored to continue celebrating excellence by announcing the winners of this year’s Microsoft Advertising Global Partner Awards. There were more nominations than ever this year, and we continue to be inspired by our Partners' creativity, drive, and commitment.

The Microsoft Advertising Global Partner Awards recognize the… Read the rest “2023 Microsoft Advertising Global Partner Award winners!”

June 2, 2023 Marketing

IMS by Aleph representing Microsoft Advertising in LATAM

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IMS by Aleph unlocks new potential across search, audience, and shopping products, and becomes Microsoft Advertising's representative in Latin America

Expanding ad presence in LATAM

Through a new agreement with IMS by Aleph, a leading global enabler of digital advertising, Microsoft Advertising is expanding its presence in the Latin America region. Businesses in the region will have local support from IMS by Aleph to advertise on Bing and the Microsoft Search Network… Read the rest “IMS by Aleph representing Microsoft Advertising in LATAM”

April 23, 2023 Marketing

Microsoft Advertising Partner Awards 2022: Americas finalists

In celebration of the powerful partners who help make Microsoft Advertising successful, we’re thrilled to announce the finalists for this year’s Microsoft Advertising Partner Awards in the Americas.

The Microsoft Advertising Partner Awards will recognize our Elite and Select Partners for the incredible work they’ve done in 2022 across various categories. The theme for the awards this year is “Celebrating excellence” to reflect the… Read the rest “Microsoft Advertising Partner Awards 2022: Americas finalists”

February 26, 2023 Marketing

Powering the future of advertising through transparent connections

A young woman sitting outside smiles while working on her computer.

Around the world, digital ad spend continues to increase year over year (YoY). By the end of 2024, forecasts predict that digital will account for almost 80% of all media spend in the United Kingdom (UK). Its flexible nature, low costs, mass reach, and endless opportunities to make adverts more visible has made it a preferred method of advertising for many brands. At the same time, the digitization of traditional media, such as TV, is attracting a bigger audience—and in… Read the rest “Powering the future of advertising through transparent connections”

February 6, 2023 Marketing

Cyber Week 2022: Top Retail insights on Microsoft Advertising

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This Black Friday, we saw record-breaking numbers—with online sales reaching $ 9.12 billion, a 2.3% increase year over year (YoY). Cyber Monday was even stronger with $ 11.3 billion in sales, which equals out to a 5.3% increase YoY. In total, “Cyber Week” (the timeframe between Thanksgiving and the days back at work as people continue to shop online) is estimated to have net out at about $ 35.27 billion in sales online, which accounts for almost one-fifth … Read the rest “Cyber Week 2022: Top Retail insights on Microsoft Advertising”

December 23, 2022 Marketing

Tag: Advertising

Combining the impact and scale of video—with the ease and intent data of search

Picking up where we left off in 2022

IMS by Aleph unlocks new potential across search, audience, and shopping products, and becomes Microsoft Advertising's representative in Latin America

Expanding ad presence in LATAM