eCommerce CAC: Customer Acquisition Cost Formula, Calculations, and Benchmarks
Your eCommerce CAC (customer acquisition costs) is a vital KPI in ensuring your store isn’t just selling but sustaining profitability long term.
The question is how to calculate cost per acquisition to ensure you are doing both, then using those calculations to improve them.
It all comes down to your customer acquisition cost formula, where on the buying journey you are measuring, and the business element — which is where we come in.
This post covers everything you need to… Read the rest “eCommerce CAC: Customer Acquisition Cost Formula, Calculations, and Benchmarks”