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Introducing Monetize Insights: A powerful analytics dashboard built to maximize monetization

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Most publishers can agree that monitoring revenue performance and uncovering opportunities to maximize yield is often overwhelming. When you need data fast, sifting through granular reporting pulls is simply not an option. Problem solved—introducing Monetize Insights, a powerful analytics dashboard within Microsoft Monetize, powered by Xandr.

When you start using Monetize Insights, you can easily access the data you need. In one intuitive reporting dashboard,… Read the rest “Introducing Monetize Insights: A powerful analytics dashboard built to maximize monetization”

November 30, 2023 Marketing

Introducing Microsoft pubCenter: Empowers small and medium-sized businesses to earn more from their website

Person working at a desk with a laptop and a tablet.

It’s an understatement to say life is busy for small and medium-sized business owners. As a founder, blogger, or SMB innovator, you juggle a lot—meaning everything: from creating a product to offering a service, managing a team, and developing ad content to promote your product or website.

Money is going out to bring money in. Money is coming in, but never fast enough. You want more traffic to your site. You crave more time with your family and friends. With work often… Read the rest “Introducing Microsoft pubCenter: Empowers small and medium-sized businesses to earn more from their website”

October 31, 2023 Marketing

Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth

A young businesswoman working on her Surface Pro 9.

Retail media is the third and biggest wave of digital advertising after search ads and social media ads. In addition to increasing sales, retailers can unlock a new, high-margin revenue stream by offering contextual ad placements to their brand partners across their online properties. But setting up successful retail media campaigns isn’t easy. It requires gathering experts, building technology, and attracting advertisers. That’s why Microsoft created… Read the rest “Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth”

September 30, 2023 Marketing

Introducing Microsoft Advertising’s Performance Max

Microsoft Advertising is committed to helping our clients leverage artificial intelligence (AI) in market-leading ways that save you time and build your business more effectively. As consumer journeys become even more dynamic and personalized, marketers will require more sophistication in our platform. This is why we’re introducing Performance Max, a new campaign type that perfects your creative and targeting combinations through automation.

Performance… Read the rest “Introducing Microsoft Advertising’s Performance Max”

August 6, 2023 Marketing

Introducing new website insights for Universal Event Tracking Tag

This is an update from a previous blog as our plans changed. The original plan was to automatically roll this feature out to advertisers using UET starting on Monday July 17, 2023 (with options to opt-out if desired). Given that we want to gather more user feedback, we’ll first pilot this directly in Microsoft Advertising online as a beta for advertisers to manually self opt-in. This self opt-in experience has began rolling out to advertisers starting on Tuesday July… Read the rest “Introducing new website insights for Universal Event Tracking Tag”

July 27, 2023 Marketing

Tag: Introducing

Introducing Monetize Insights: A powerful analytics dashboard built to maximize monetization

Introducing Microsoft pubCenter: Empowers small and medium-sized businesses to earn more from their website

Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth

Introducing Microsoft Advertising’s Performance Max

Introducing new website insights for Universal Event Tracking Tag