Google to Discontinue Universal Analytics: What eCommerce Marketers Need to Know
On July 1, 2023, Google is ending Google Analytics. Referred to as Universal Analytics (UA), Google Analytics has been the go-to tracking tool for online store and PPC performance since 2005. If you’re using Universal Analytics 360 properties, you will have until the 1st of October 2023.
Despite its many add-ons, updates, and improvements since its launch, Google Analytics is becoming obsolete. Instead, Google will replace it with the newer generation Google Analytics … Read the rest “Google to Discontinue Universal Analytics: What eCommerce Marketers Need to Know”
