Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines
How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security.
Retail media has been growing rapidly in the past few years. According to eMarketer, retail media ad spending is predicted to reach $ 60 billion in the US alone by 2024 and is on track to increase by nearly $ 100 billion between 2020 and 2025.
However, the lack of consistent and transparent measurement standards has been a major challenge… Read the rest “Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines”