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IMS by Aleph representing Microsoft Advertising in LATAM

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IMS by Aleph unlocks new potential across search, audience, and shopping products, and becomes Microsoft Advertising's representative in Latin America

Expanding ad presence in LATAM

Through a new agreement with IMS by Aleph, a leading global enabler of digital advertising, Microsoft Advertising is expanding its presence in the Latin America region. Businesses in the region will have local support from IMS by Aleph to advertise on Bing and the Microsoft Search Network… Read the rest “IMS by Aleph representing Microsoft Advertising in LATAM”

April 23, 2023 Marketing

Microsoft Advertising Partner Awards 2022: Americas finalists

In celebration of the powerful partners who help make Microsoft Advertising successful, we’re thrilled to announce the finalists for this year’s Microsoft Advertising Partner Awards in the Americas.

The Microsoft Advertising Partner Awards will recognize our Elite and Select Partners for the incredible work they’ve done in 2022 across various categories. The theme for the awards this year is “Celebrating excellence” to reflect the… Read the rest “Microsoft Advertising Partner Awards 2022: Americas finalists”

February 26, 2023 Marketing

Microsoft Store Ads and other product updates for January

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Happy 2023 from Microsoft Advertising! We’re sharing a belated and briefer product roundup for January, but there were lots of great blogs recently posted that you don’t want to miss!

At the end of last year, we had some great insightful posts on carbon emissions, Xandr Curate, ethical advertising, and a lookback on Blacmak Friday and Cyber Monday performance. Now, we wanted to share a couple product updates you may have missed and then a preview of what’s… Read the rest “Microsoft Store Ads and other product updates for January”

January 12, 2023 Marketing

Advertisers, meet Microsoft Store Ads

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As consumers move from smartphones to PCs and back again, the lines between “mobile” and “desktop” have blurred. The reality is most of us live a multi-screen life. Smart advertisers are pivoting their online ad strategies to adapt with the times.

The bottom line? Simply advertising on mobile isn't enough. The great news is there’s an untapped market waiting for advertisers: Desktop apps for PC.

PC apps are having their moment. From the… Read the rest “Advertisers, meet Microsoft Store Ads”

January 7, 2023 Marketing

Cyber Week 2022: Top Retail insights on Microsoft Advertising

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This Black Friday, we saw record-breaking numbers—with online sales reaching $ 9.12 billion, a 2.3% increase year over year (YoY). Cyber Monday was even stronger with $ 11.3 billion in sales, which equals out to a 5.3% increase YoY. In total, “Cyber Week” (the timeframe between Thanksgiving and the days back at work as people continue to shop online) is estimated to have net out at about $ 35.27 billion in sales online, which accounts for almost one-fifth … Read the rest “Cyber Week 2022: Top Retail insights on Microsoft Advertising”

December 23, 2022 Marketing

10 reasons why the Microsoft Audience Network is a must-buy

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The need to forge more direct relationships with publishers, especially with strong first-party data, is driving advertisers to rethink some past objections about the Microsoft Audience Network.

With the deprecation of third-party cookies and the new privacy landscape, advertisers need partnerships that offer robust artificial intelligence (AI) solutions powered by first-party data at scale.

Currently, over 85% of digital advertising is sold programmatically,… Read the rest “10 reasons why the Microsoft Audience Network is a must-buy”

June 30, 2022 Marketing

Making Microsoft Advertising safer with advertiser identity verification

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The digital economy has accelerated quickly because of COVID-19. We’ve seen a massive increase in digital transactions due to a fundamental shift in how brands cater to consumer and business needs. This trend has also encouraged bad actors to double down on their efforts in proliferating digital payment fraud and online scams. Given this shift, we’re enhancing our safety measures and introducing an advertiser identity verification program to help protect… Read the rest “Making Microsoft Advertising safer with advertiser identity verification”

June 20, 2022 Marketing

Changing retail media: PromoteIQ integrates Microsoft AI

Female employee and female consumer sorting through rack of men‘s shirts. The female employee is holding a tablet.

Retail media is a rapidly growing industry as retailers look for ways to diversify their revenue streams and brands look for closed-loop measurement for their advertising programs. Microsoft acquired PromoteIQ in 2019 and it has since grown to become a retail media industry leader working with some of the world’s top retailers. The PromoteIQ technology platform and business services empower global enterprise retailers in Grocery, Apparel, Home Improvement, … Read the rest “Changing retail media: PromoteIQ integrates Microsoft AI”

May 26, 2022 Marketing

32 markets launch as Microsoft Advertising global expansion continues

Multicultural marketing strategists who specialize in activating experiential campaigns, that are focused toward Hispanic and Latino communities.

Increasing the global footprint of Microsoft Advertising

Today, we’ve launched Microsoft Advertising in 32 new countries across the Latin America (LATAM) and Asia Pacific (APAC) regions. This opportunity for advertisers comes just a few months after we announced the launch of 29 new markets in Europe and Africa, which marked the first phase of this year’s global expansion. Now, this second phase brings an even more substantial increase of our global footprint… Read the rest “32 markets launch as Microsoft Advertising global expansion continues”

May 11, 2022 Marketing

Tag: Microsoft

IMS by Aleph unlocks new potential across search, audience, and shopping products, and becomes Microsoft Advertising's representative in Latin America

Expanding ad presence in LATAM

Increasing the global footprint of Microsoft Advertising