Ask an expert: How can digital marketing agencies stay relevant?
The introduction of artificial intelligence (AI)-driven recommendations and automation into search engine marketing (SEM) platforms is a double-edged sword for most digital marketing agencies. On one hand, it presents a wonderful opportunity to cut costs, improve consistency in results for clients, and scale their business faster than ever before.
On the other hand, agencies working on flat fees need to continue justifying their retainer or risk a drop in revenue as … Read the rest “Ask an expert: How can digital marketing agencies stay relevant?”